The ancient Roman historian, Plinius
, called Portofino
«Portus Delphini», a latin denomination that comes from the fact that the surroundings sea was frequented by a lot of Dolphins
. To navigate is necessary for many people, for others it is a pastime. There are those who work on the sea
, those who idle, the poor and rich of the sea, those who earn millions and others who spend millions. Immense noisy ports are necessary for the former while small quiet inlets are sufficient for the latter. Without doubt, Portofino is one of the most famous refuges in Europe
and one of the most adapted to shelter sporting boats. There is not one Italian, English, French, Belgian or Dutch yacht that has not anchored here at least once.
The delightful bay of Portofino
reflects the perennial green of the pines that stretch out their airy branches over its deep blue waters and it is ringed by steep lush green hills, serenely profiled against the sky. Castles, villas, large and small, and cottages that can only be approached by steep foot-paths perch on hillocks or lie halfway up from the coastline: they are half concealed by vine and olive leaves and rest in blissful contemplation of the small underlying port and distant sea. Along the edges of the bay are mirrored the pale pink fishermen's houses which are topped by roof terraces covered with flowering geraniums. These houses border a square which declines into the waters of the port; here the fishermen haul up their « gozzi » (a special type of double-prowed boat used in the Mediterranean
) and small boats as if on the shore of a beach. Under the pointed arches of the arcades around the square the greengrocers, the tobacconist, barber, carpenter and fancy goods merchants await within dark shops to sell their commerce; the many boutiques display the latest splendid models in fashion; the restaurants have their tables set outside and attract passing gourmets coming from all parts of the globe.
What is Portofino known for?
is still a place known for international tourism and the jet-set lifestyle. Our city is located in a small area – 2 kmq – making it rigorously pedestrian. It is often called the most beautiful «Piazzetta» in the world. It is a unique sort of salon en plein air, filled with magic and charm. Within a few steps, you can visit famous ateliers and see some outstanding yachts at the marina decks – which hosts yachts from 8 meters up to 40. You may see fishermen organizing their nets and witness unforgettable sunsets of pastel colors on the bay. Many International fashion houses chose Portofino
as their home- included among them are Louis Vuitton, Dior, Gucci, Emilio Pucci and many more. You can find these boutiques in «Via Roma», the main street starts from the parking area and ends at the «Piazzetta» or on the two piers Molo Umberto I and Calata Marconi. Besides Shopping at the Ateliers
, you may choose to visit many local boutiques that sell handmade clothes and lace, cashmere garments, bikinis, and other local products. Artistic life is also remarkable, with painters and artists’ studios. Portofino’s
watercolors are famous for representing the «Piazzetta», or glimpses of marine life.
Portofino is oftentimes a theatrical location for ads and TV shows. Hollywood star Charlize Theron
, known as one of the world’s most beautiful women, inaugurated this tradition in 1998 when she became a charming representative for Martini, a brand that’s strongly linked to our city. Throughout the years, television shows like Beautiful
, the fashion show «Modamare a Portofino
» and movies starring Humphrey Bogart
and Ava Gardner
(to which Splendido dedicated their most elegant suite), Gina Lollobrigida
and Rock Hudson
; even MasterChef
has featured Portofino as a location. Many illustrious brands have shot their products in Portofino includin: Zegna
, with the old sailing competition; Fiat
, for their Cabriolet Car; Dolce & Gabbana
for the Ads with Monica Bellucci
with an amazing video; Alitalia
named the Boeing 747-243B Portofino, with the abbreviation I-DEMF
. More recently, people have been struck by a breathtaking performance of the amazing Andrea Bocelli
at the «Piazzetta» in Portofino. An emotional and unforgettable live concert. To end, on September 2017, Ferrari
has made his debut with the new V8 Grand Turismo
I Delfini di Portofino 🐬